Brand Story

Let health shine and be shared

Years ago, our founder, Mr. Choi, worried deeply about his family’s health. During a journey in Japan, he stood among mountain peaks as sunlight broke through the clouds—a simple, radiant moment that reignited his sense of hope.

That spark became LUMIZ, from “Luminous,” meaning light and hope. Guided by this belief, LUMIZ was born to bring that same light into people’s lives—spreading health, positivity, and warmth.

At LUMIZ, we live by one purpose: to let health shine and be shared.